Choosing attributes
The up-to-four fields Insightful fills in for every completed conversation.
Updated September 2026 · 3 min read
Attributes are the structured record of each person. You define up to four. After a conversation is finished, Insightful fills a value for each one.
Which four
Pick things you would actually filter or segment by: cancellation reason, win-back likelihood, competitor, plan fit. A choice attribute needs values that are mutually exclusive and cover the realistic answers. Use text when a fixed list would miss the point, such as a short objection in their words.
Where they show up
Each conversation page lists the extracted values. The Attributes tab of the study is the table across everyone, and that table is what Export CSV downloads. The first choice attribute is also what the Insights tab uses as its segment filter.